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Boat Dealer in South Carolina & North Carolina: New & Used Boats for Sale, Boat Trade-ins, Boat Parts & Accessories, Repair Services & More

WaterSports Central, with six locations in South Carolina, Georgia and Tennessee, has announced a merger of its WaterSports Central Upstate dealership with Upstate Marine, both based in Seneca, South Carolina.

Both dealerships are top-performing and have impressive CSI and prestigious industry/manufacturer recognitions. Together, they will offer enhanced boating brands, elevated sales and expanded service opportunities to the greater Upstate South Carolina boating community.

“We are pleased to combine forces with Upstate Marine with the goals to further raise the bar in delivering top marine sales and service for our Seneca-area customers, while strategically growing our footprint in the Upstate South Carolina market,” said Jeff Husby, president and CEO of WaterSports Central. “Boaters will benefit from an expanded array of premium boat brands, coupled with our collective focus and proven performance in delivering exceptional customer service.”

The newly organized WaterSports Central Upstate group now includes over 25 employees headed by former Upstate Marine owners and executives Adam Wood, now general sales manager, and Chad Hamilton, operations manager. The two retail locations are approximately a mile apart and both remain in active play, offering a combined 22,000 square feet of operational space. Short-term plans include repositioning the facilities to create dedicated sales and separate service headquarters to maximize capacity while enhancing overall efficiency and elevating the customer experience.

“We are excited by this opportunity to leverage our collective strengths in serving our joint and future customers,” Wood said. “This merger is a win-win for both dealerships and our team members, as well as for our customers and for the broader boating community at large. Our new organization fully expects to set a new standard in delivering the highest level of boating sales and service in the region.”

WaterSports Central Upstate now offers 10 new boat brands representing niche leaders Nautique, Centurion and Supreme; Chris-Craft, Monterey and Tidewater; and Balise, Viaggio, Harris and South Bay pontoons. About Us

Discover the Newest Arrivals in the Boating World

Here at Upstate Marine, we offer the newest boats for sale in the industry, complete with incredible innovations and quality details that set them apart from the rest. We have a handpicked selection of new boats for sale from brands such as Centurion, Supreme, Viaggio, and Monterey, ensuring that our customers have access to the latest and sought after options. Whether you’re in search of a wake surf, wakeboard, ski, runabout, pontoon, or even tritoon boat, we have all you’re looking for with our new boats for sale.

Invest In Yourself With a Preowned Watercraft Today!

With such a wide inventory to choose from, it’s no surprise that we have a significant fleet of preowned boats for sale from top brands such as Mastercraft, Malibu, Nautique, Bennington, and many more. Whether you’re a water enthusiast, an angler, or a leisurely boater, we have the perfect options to suit your needs. Not to mention, with our preowned boats for sale, you can say goodbye to any worries or concerns during your next boating trip. We understand that purchasing a used boat for sale can often come with hesitation. Therefore, we go above and beyond to provide a transparent and trustworthy buying experience with our complete evaluations of all used models.

Celebrating Our Victories With the Boating Community

Over the years, we have dedicated significant efforts towards substantiating the superiority of our boats, accessories, and services, and we’re happy to say our efforts did not go unnoticed. Years of hard work have earned us the 2022 NMMA Marine Industry Dealer Excellence Award, which allows us to showcase to the boating community why we’re one of the leading boat dealers in the industry. Further, we’ve been named the Southeastern Region Dealer of the Year by Centurion Boats and Supreme Boats, along with the 2022 Presidents Award winner for North American Customer Service Dealer of the Year, and the list goes on. With such an extensive history of success, boaters from all over can trust that Upstate Marine will bring them all they need and more.

The Marine Industry Customer Satisfaction Awards are presented to Manufacturers and Dealers who are rated highest in overall satisfaction. These ratings are based on all data collected from customer surveys and is used to help improve the quality of products, develop support programs, track trends, and monitor and advance customer satisfaction efforts.

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Boat Services that Go the Extra Mile

At Upstate Marine, we’re committed to supplying you with not only a quality boat you can take home but also the services you need to keep its top capabilities. No matter how well you take care of your watercraft, there’s no denying that at some point, problems with your boat can occur. Whether it’s polishing up the natural wear and tear with our boat detailing or fully replacing a part, our skilled specialists can handle it all. We provide boat repair and detailing services to get your boat back in top shape. We also offer boat financing services to ensure you have the boat of your dreams without the financial burden.

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At Upstate Marine in South Carolina, we make sure that all your nautical needs are attended to and taken care of. Whether it’s buying a new or used boat, trading one in, addressing repairs, or acquiring items for enhanced fun and safety on the water from our pro shop, we can ensure you’re covered. Our helpful staff is eager to address your questions and concerns about any of our products, programs, and services. Simply call, email, or visit us at our South Carolina boat dealership.

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